VC Marketing 2012 Review

VC Marketing 2012 Review

2012 Review

Another year is nearly up and a lot has happened in the past year. From Facebook’s IPO, Pinterest massive growth to Google’s constant algorithm updates, I will review some of my favourite highlights of 2012. Read more for my 2012 review related to online marketing, social media or SEO.

Today, I will look back and review some of my favourite highlights, news or blog posts that happened over the past year related to online marketing.

January – Google announces disappointing 2011 earnings
To start the New Year, Google announces their Q4 and fiscal year 2011 results, with full year revenue up 29% and quarterly revenue surpassing the $10 billion for the first time. Just goes to prove that companies and businesses are continuing to invest in online advertising.

Want to know which industry spends the most on Google ads? Here’s a very good infographic from WordStream that shows the top 10 industries that spent the most on Google ads in 2011.

February – Study shows Social Media is harder to resist than sex
A study by Chicago University’s Booth Business School found that people found it more difficult to resist the urge to use either Facebook or Twitter over sex, sleep, cigarettes or alcohol. The study examined 205 men and women between the ages of 18 and 85 and concluded that social media has become impossible to resist.

Source: Search Engine Journal

March – Facebook rolls out new Timeline for business
After introducing the new Timeline for personal profiles, Facebook rolls out the same for business pages. The new change for business pages ensures the layout and design of the business pages looks and feels like the personal profile pages. New features include the cover photo, which allows businesses to utilise their branding strategies and pinning posts to the top of the page.

April – Facebook plans deal to buy Instagram
Facebook plans deal to buy the popular social photo-sharing app Instagram for roughly $1billion in cash and stock. With over 100 million users (Tech News Daily, 2012), Instagram has one of the largest photo sharing communities. The Office of Fair Trading (UK) and the Federal Trade Commission (US) eventually approve the deal in late August.

May – Facebook offers IPO
On May 17, Facebook offers the much-hyped Initial Public Offering (IPO) with a starting share price of $38, which valued the company at $104 billion. This made Facebook one of the biggest IPO in technology and Internet history. The share price has since tumbled, hovering around the $20 range due to uncertainty about growth and how the business intends to utilise and maintain advertising revenue growth, particularly mobile growth where most of their users spend their time.

June – LinkedIn surpasses 175 million members milestone
The professional networking website, LinkedIn reports that they have over 175 million registered users in more than 200 countries. Are you on LinkedIn?

July – Twitter places new restrictions on API
In an effort to better monetize and deliver a “consistent Twitter experience”, Twitter announced new restrictions on how third party developers use Twitter’s API. Seen as a way to keep users on the Twitter platform rather than third party apps, many popular websites such as LinkedIn and Instagram have restriction limits on how they use the API. For example, on LinkedIn, tweets are no longer being displayed and Instagram users can no longer find their Twitter friends.

August – Pinterest overtakes Yahoo in traffic
Pinterest became the 4th largest traffic source in the world (Shareaholic, 2012), overtaking Yahoo. According to the report by, Pinterest sent more organic traffic than Yahoo in the month of August. Pinterest also sent “more referral traffic than Google+, LinkedIn and YouTube combined in January, Twitter in February and StumbleUpon, Bing and Google Referral Traffic in June.” Is your business on Pinterest yet?

September – Google+ hits the 400million milestone
It’s hard to believe that when Google launched their own social networking site back in June 2011 on an invite-only basis, the site would grow so quickly. When the site did go live to everyone in September 2011, the site managed to pass the 400 million registered users milestone of which 100 million are active monthly users (Vic Gundotra, 2012) within a year. Have you registered on Google+ yet?

October – Google Disavow tool available
We all know how important backlinks are when it comes to search engine rankings but what about bad backlinks that we have no control over? Enter the Disavow tool. Google releases the Disavow tool that enables SEO professionals and webmasters to report bad or spammy backlinks.

November – LinkedIn posts record Q3 2012
The popular professional social networking site LinkedIn, posts record Q3 revenues during the Q3 2012 earnings call. Revenue for the 3rd quarter reached $252 million compared to $139.5 million over the same period for 2011. That’s an 81% increase!

December – VC Marketing Facebook page surpasses 3000 ‘Likes’ milestone
I set up the VC Marketing Facebook page in June 2011, as a way to share and connect with Facebook users who either work in or have an interest in online marketing, social media or SEO. Since then, the page has grown have over well over 3,000 “likes” and I would like to thank all my readers.

I would like to wish all my readers a Merry Christmas and Happy New Year. See you next year.

What were your favourite online marketing, social media or SEO highlights of 2012?