The 10 Don’ts of Guest Blogging
The 10 Don’ts of Guest Blogging
If you’re looking for alternative ways to build relationships and attract new readers, guest blogging is a great strategy that any blogger can adopt. I have previously been given the opportunity to do a few guest posts for other blogs (big thanks) and it was a great experience not only for attracting new readers but also allowed me to connect with other bloggers in the same niche. I often get email requests for guest posts for some of my other sites (which I’m happy to accept) but many end up in the bin. Read more for the 10 don’ts of guest blogging.
In order for guest posts to be accepted, blog posts generally need to meet the requirements set by the website or blogger. For example, I once received a guest post that wasn’t even remotely related to my website. This just demonstrated the person didn’t really take the time to evaluate my website to determine whether the guest post was suitable and all they were interested in was a link back to their site. So if you want to avoid your guest posts being rejected, just follow these 10 don’ts of guest blogging:
1. Don’t contact out the blue
The chance of your guest post being accepted is low if the blogger doesn’t know you. You wouldn’t let a complete stranger into your home, would you? Instead try to follow, connect and build a relationship with the blogger you want to target. Take part in discussions on their blog, reach out via Twitter or connect with them on LinkedIn.
2. Don’t send “copy and paste” email templates
You can pretty much tell instantly if the email that you receive is a copy and paste job that other bloggers also receive. You’ll probably stand a better chance of getting noticed if your email was more personalized rather than a generic email that says nothing about you.
3. Don’t send irrelevant content
The worst thing you can do (especially after having the guest post proposal accepted) is sending content that is irrelevant to the website you want to be featured on. This is a big no-no, so take the time to evaluate the website you want to target and create content that is relevant.
4. Don’t include lots of links
One of the big advantages of doing guest posts is that you get to include one or two links back to your own website. This is great for Search Engine Marketing (SEO) but don’t overdo it. You should only include links whenever relevant, and be sure to follow the guest post policy set by the website you want to be featured on.
5. Don’t use bad grammar
Spelling and grammar mistakes are bound to happen from time to time, which is why you should take the time to proof read and correct any mistakes. Remember, a guest post should reflect your best work and it won’t do your reputation any favors if you submit content that is full of spelling and grammar mistakes.
6. Don’t write for yourself
No one likes to hear someone talk about themselves all day so avoid talking about yourself or your company too much. Instead, focus on creating content that provides value and that also educates the readers you want to target. Write for your readers, not for yourself.
7. Don’t be rude
Remain professional and friendly throughout the guest posting process. Remember, these people are giving you the opportunity to be featured on their blog so don’t be rude if your guest post gets rejected. Instead, remain casual but friendly throughout the process.
8. Don’t waste the bloggers time
If you blog frequently, you’ll know that time is precious. So try to make it as easy as possible for the other blogger to review and post your guest post. Depending on their preference on how to receive the content, you could send over content as a word document or as html code that is already formatted. Remember, you should make it as easy and pain-free as possible for the blogger to implement your guest post.
9. Don’t under deliver
Don’t promise to deliver on more than you actually can. Instead you should try to over-deliver. There’s nothing worse for a blogger to review a guest post that has under delivered on what was promised.
10. Don’t ignore people
If you’re lucky enough to have one of your guest posts accepted on a blog, remember to check back regularly for any comments or discussions that might be happening as a result of your post. Try to engage with your newfound readers and build some relationships.
Guest posting is a powerful strategy for new bloggers starting out as it can help get your name known within your niche. So if you avoid the “don’ts” of guest blogging, you can make guest posting work for you and your blog.
I’d be interested to hear if there are other “don’ts” or “no-no’s” when it comes to guest blogging. Please drop your comments below.
PS: If you would like to submit a guest post on VC Marketing, please read our guest posting guidelines.